The Music Revolution

 

Spotify was founded by Daniel Ek and Martin Lorentzon in Sweden, and currently, has 140 million users.

Pandora Internet Radio was founded by Will Glaser, Jon Kraft and Tim Westergren and currently, has 81 million users

Apple Music is Apple’s streaming service and was introduced in mid-2015 and has and currently, has 30 million users

Warmup:

Streaming and sharing is a revolution in the music industry. From phonographs in the beginning to cassettes and CDs in the 20th century, music has come a long way. Music streaming in the 21st century has taken the internet by storm.

 

The Players:

Today, the giants in the music industry include Spotify, Pandora, and Apple Music. But that isn’t all; Jay Z bought the streaming service, Tidal, in mid-2016, and technology giants like Tesla also have their streaming services in the works. Celebrity Will.i.am has also decided to launch his own streaming service.The competition is tough.

 

The Battleground and Leaderboard:

Music streaming is a daily routine now. With a target audience of all ages, it’s a hard game. Music streaming is everywhere, whether you’re using a phone, laptop, desktop or tablet; whether you’re in New York City, or in the most remote location, you can stream music anytime, anywhere as long as you have an Internet connection. With the current scene, the leaderboard looks a little bit like this:

Services with the number of users(millions):

SoundCloud (175)

Spotify (140)

Pandora(77.9)

NetEase Cloud Music (55)

Jango (48)

Apple Music(30)

The Issues:

Music streaming has had its share of controversy too; from the fake artists controversy of Spotify, which reported that Spotify was promoting fake artists for its royalty system, to Apple Music’s controversy about paying artists. This game involves dirty play.

 

The Final Problem:

In a nutshell, music streaming is the largest tech industry with a tough competition, and a huge audience. Only one can survive.

 

Vinayak Pachnanda

Leave a Reply

Your email address will not be published. Required fields are marked *