In a move that might be aimed to take on YouTube (or maybe not) MTV has started MTV MUSIC, a service that supposedly provides all the music videos that MTV has (or ever had since its beginning) online and that too for FREE. New videos are being added daily, so even if your favourite videos aren’t there yet, they probably soon will be.

The service is rumoured to be available only in the US, but so far, all the videos I’ve tried to view have worked for me.

The videos can be embedded on your site, and they’ve also released a developer’s API 😀